Spiritualiter

What is Spiritualiter?

Spiritualiter is an online platform dedicated to offering holistic therapy, astrology and tarot services. The project stood out for its complexity in organizing and dividing categories and professionals, as well as in navigation and user experience. The main challenge was to structure the website in a way that would facilitate users' decision-making when scheduling a service, without overloading the interface with excessive information about the professionals.

Challenges and Solutions

Initially, the client wanted the main focus to be on professionals, with each one having significant prominence on the platform. However, as development progressed and based on user feedback, we realized that this approach was not ideal. The emphasis on professionals made navigation difficult and made scheduling decisions more complicated for users.

To resolve this issue, we restructured the site navigation so that the focus was on services rather than professionals. Each category — Tarot, Astrology, and Therapies — was organized based on the services offered, allowing users to choose the desired service first. Professionals, then, became a secondary factor, being automatically selected based on schedule availability by default. This streamlined the scheduling process and improved the user experience.

Unified Scheduling System: One of the most important innovations was the creation of a unified scheduling system for each service. Instead of showing specific times for each professional, the system displayed all available times for a service, regardless of the professional. The professional was then automatically selected based on availability, which helped prevent user frustration when trying to juggle schedules. Users could select professionals if they wanted, but automatic selection based on schedules was the default behavior for the site.

Learning and Impact

Redesigning the website to focus on services rather than professionals was a crucial decision that significantly improved the usability and efficiency of the system. This project required a deep understanding of user needs and business logic, which provided me with valuable learning experiences. The solutions developed for Spiritualiter directly influenced Adriana Kastrup’s subsequent project, which followed a similar path.

Typography

The choice of typography was simple and quick. Legibility.

Color Palette

The brand's color palette is diverse, and the client primarily chose the colors #EFE0D9 and #CE9761. The other colors were chosen within the main color palette to contrast with the client's choices.